How to Use Ceramic Coating on Wrapped Cars and Pricing Your Detailing Packages. Episode #732
The following blog post is a summary of Podcast Episode #732 of The Pints and Polishing Podcast
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When it comes to using hyperCLEAN ceramic coatings on matte paint or wrapped cars, there are some important considerations to keep in mind. In a conversation between Marshall and Nick, they discuss the application of hyperCLEAN ceramic coatings on wraps and provide insights on the process.
Nick mentions that it is possible to apply ceramic coatings to wraps. However, he advises against coating high metallic wraps that have a super shiny appearance, as these wraps do not react well to coatings. Instead, he recommends coating normal-colored wraps from brands like, but emphasizes the need to understand that wraps are more porous than paint systems.
Nick explains that due to the higher porosity of wraps, they tend to soak up more ceramic coating material compared to paint. Therefore, he suggests increasing the amount of product applied to the wrap. He uses the analogy of filling up the pores of the wrap with the ceramic coating. He also mentions that most ceramic coatings are self-leveling, so there is no need to rush in wiping them off.
Regarding matte paint, Nick advises taking a cautious approach. He suggests performing a test application behind the passenger rear wheel before coating the entire car. This allows one to observe the results and make any necessary adjustments in the application process.
When asked if it is possible to overdo the coating application, Nick states that he has never seen it happen. However, he mentions that if excess coating is applied, it would simply reject and serve as a learning experience to apply a little less next time.
Marshall mentions that he doesn't have much experience with applying hyperCLEAN ceramic coatings on wraps but appreciates the opportunity to learn from Nick's expertise. Marshall shares his initial experience of trying to wipe off the coating quickly due to lack of understanding. Nick advises treating the coating application on wraps like trim and recommends observing the coating's behavior and taking the time to learn from previous experiences.
Nick emphasizes the importance of building experience and familiarity with a specific coating brand like hyperCLEAN. He explains that sticking with a particular brand and becoming comfortable with its products allows for better decision-making and problem-solving when encountering unique circumstances like coating matte wraps or paint systems.
In conclusion, using hyperCLEAN ceramic coatings on matte paint or wrapped cars requires understanding the porosity of wraps and adjusting the coating application accordingly. It is essential to observe the coating's behavior and build experience with a specific brand to ensure optimal results and problem-solving capabilities.
Decoding Pricing: The Art of Setting Competitive Prices in the Detailing Industry
Introduction: Pricing can be a tricky subject, especially in the auto detailing industry where factors such as location, competition, and service offerings can greatly influence the rates. We've all been there—wondering what the right price should be, seeking advice from others, and fearing the consequences of undercharging. In this blog post, we'll dive into the topic of pricing in the detailing industry and shed light on why it's not a one-size-fits-all approach.
The Complexity of Pricing: Many detailers often turn to social media platforms and forums seeking guidance on pricing their services. It's not uncommon to stumble upon questions like, "What should I charge for this?" or "How much should I price my services?" However, it's crucial to understand that pricing is not a straightforward answer that can be derived from someone else's opinion. Factors such as geographical location, operational costs, and market demand greatly influence pricing decisions.
The Regional Price Variation: One aspect that often gets overlooked is the variation in pricing across different regions. Detailers operating in high-rent areas, such as New York City or Los Angeles, naturally face higher overhead costs, including rent, insurance, and labor. Consequently, their pricing might be higher compared to those operating in less expensive areas like Tulsa or Wyoming. It's essential to take into account the local market dynamics when determining prices.
The Individual Nature of Businesses: Each detailing business is unique, offering different services, quality levels, and expertise. What works for one business may not work for another. It's important to develop a pricing strategy based on your individual circumstances and goals. Understanding your own costs, profit margins, and desired income is crucial in setting competitive prices that align with your business model.
Learning from Mistakes: Setting prices isn't an exact science, and mistakes are bound to happen, especially when starting out. Underbidding or overcharging for a service is a valuable learning experience. By analyzing the outcomes and adjusting your prices accordingly, you can refine your pricing strategy over time. Remember, even experienced detailers have made pricing errors, but the key is to learn from them and make informed decisions moving forward.
Taking Ownership of Pricing: Relying solely on external advice for pricing decisions can hinder your growth and limit your business's potential. Embrace the responsibility of setting your own prices and understanding the factors that influence them. Consider factors such as the type and complexity of services you offer, the costs involved, and the level of profit you want to achieve. By doing your own calculations and understanding your numbers, you'll gain confidence in setting prices that reflect the value you provide.
The Importance of Profitability: While it's tempting to focus on pricing to attract customers, profitability should always be a top priority. Your pricing should be structured in a way that allows you to cover all expenses, including overhead costs, materials, labor, and leave room for profit. As a general rule, aim to achieve a net profit higher than $50 per hour, considering your specific costs and financial goals.
Conclusion: Pricing is a nuanced aspect of running a detailing business. It's essential to recognize that pricing decisions cannot be blindly adopted from others, but rather should be tailored to your individual circumstances. Embrace the learning process, make informed decisions, and prioritize profitability. By understanding your costs, the local market, and your business goals, you can confidently set competitive prices that reflect the value you provide. Remember, pricing is not an exact science, but a strategic art that requires constant evaluation and adjustment.