Car Paint Manufacturer Launches PPF - What Does This Mean For The Industry?
LInk To Episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-use-ceramic-coating-on-wrapped-cars-and/id1272076045?i=1000616804562
Episode Can be Found on Every Major Podcast Platform as Well
This is just a summary of all that we talked about on Episode #734
Introduction: Welcome to another episode of the Pints and Polishing podcast. In this episode, Nick discusses the recent news of PPG, a leading paint manufacturer, entering the protective film industry. He shares his insights on the potential implications for installers and the broader automotive industry. Additionally, Nick reflects on the importance of integrity in the detailing and film business, highlighting common unethical practices and the need for transparency and honesty.
PPG's Entry into the Protective Film Market: Nick starts by emphasizing that PPG's decision to enter the protective film market should be seen as a warning shot to other players in the industry. PPG, in collaboration with an established film company, aims to leverage its existing customer base to introduce protective film to industrial clients, including BMW, Chevy, and agricultural companies. While the long-term success is uncertain, the move indicates the growing significance of paint protection film (PPF) and the desire of major companies to claim a share of the market.
Potential Impact on the PPF Industry: The podcast delves into the potential consequences of widespread adoption of protective film within automotive manufacturers. If car manufacturers decide to bring PPF in-house, it could pose challenges for the PPF industry, as fewer new vehicles would require aftermarket installation. Installers might need to shift their focus to older vehicles, which could present difficulties such as debris issues and extensive paint correction. However, Nick believes it is unlikely for manufacturers to fully embrace in-house PPF installation due to the specialized skill set required.
Manufacturers' Drive for Revenue: Nick explains that manufacturers are continually searching for ways to generate additional revenue, particularly as credit tightens and car sales decline. PPG's partnership with a film company enables them to introduce PPF to their industrial clients and explore new opportunities beyond the automotive sector. While the automotive industry's narrow profit margins may deter manufacturers from investing heavily in PPF, other sectors like marine, agriculture, and industrial factories may be more receptive to using protective film.
Ethical Concerns in the Detailing and Film Business: In the latter part of the episode, Nick addresses the issue of dishonest practices within the detailing and film industry. He highlights a common practice where some professionals sell customers on premium brands but substitute cheaper products during installation. Nick questions the motivation behind such practices, as the extra profit gained seems trivial compared to the potential harm to one's reputation and the trust of customers.
Importance of Honesty and Transparency: Nick emphasizes the need for ethical conduct and integrity in the industry. He encourages professionals to charge the right price, accurately represent the products and services they offer, and maintain transparency with customers. He argues that dishonest practices not only undermine the credibility of businesses but also hinder the overall growth and reputation of the industry.
Conclusion: PPG's entry into the protective film market signifies the growing importance of PPF and the interest of major players in exploring new business opportunities. While the impact on the PPF industry remains uncertain, it highlights the need for installers to adapt and innovate. Furthermore, the podcast emphasizes the importance of ethical conduct, transparency, and honesty in the detailing and film business to foster trust and long-term success. By upholding these values, professionals can build a solid foundation for their businesses and contribute to the industry's positive growth.